HOME CREDIT DARES TO BE DIFFERENT
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Creative thinking
HOME CREDIT IS THE ONLY WESTERN BANK IN KAZAKHSTAN. WE HELPED THE LOCAL MARKETING TEAM TO SOLVE ALL PRODUCT AND SERVICES COMMUNICATION AND CREATED A DISTINCTIVE NEW VISUAL IDENTITY AND BRAND ASSETS.
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THE PROBLEM
Home Credit Kazakhstan was struggling with making their creative platform work across product communication and implementing it consistently. There was also a need for a more unique look and a clear flexible branding system.
OUR SOLUTION
We created a comprehensive brand manual with examples of product communication and introduced a new brand asset: the “Liquid Red”.It resulted in consistent and distinctive communication across all products and touchpoints: from ATL and online to bank branch design. We co-operate with the local marketing team on regular basis to ensure conceptual and visual consistency.
